neam agency case: Liikuntaretriitti
we are thrilled to present a transformative collaboration with Liikuntaretriitti, an extraordinary business specializing in retreats that harmonize the body and mind through invigorating sports and revitalizing mind with various exercises. we had the privilege of undertaking a light re-branding project for Liikuntaretriitti, crafting a comprehensive visual and verbal identity that perfectly aligns with their brand essence.
“Feeling excitedly successful about the outcome! It feels so good, that it’s hard to stop smiling. Minna and Hansu’s way of working was determined and professional, gently yet cheerfully leading the project.
I learned the importance of planning ahead in social media. Things get easier when you’ve planned what & when, and you stick to your plan (not too much thinking, starting and adjusting accordingly). And that you don’t always need an actual image, but you may use graphic templates and theme words - the best thing! :)”
Minna, Liikuntaretriitti
the first step on our transformative path was to dive into the world of Liikuntaretriitti's dream clients through a captivating dream client workshop. it was an incredible opportunity for us to truly understand their desires, aspirations, and expectations on a profound level.
immersing ourselves in their world gave us the insights we needed to go beyond the surface. we went deep into the heart of the brand and concept itself, exploring what makes Liikuntaretriitti truly exceptional. by uncovering the essence that sets them apart, we were able to create a rebranding strategy that would authentically resonate with their dream clients and better yet — capture their hearts!
so what did we do?
harmonious fonts & typography: understanding the importance of consistency, we handpicked fonts and typography that exude an inviting and modern feel. every aspect, from headings to body text, was chosen to ensure a visually cohesive and harmonious brand experience for Liikuntaretriitti's dream clients.
graphics & color scheme: we breathed life into Liikuntaretriitti's brand by curating a bespoke graphics and color scheme. we infused vibrant yet soothing hues that evoke a sense of balance and serenity, while captivating graphics add a touch of playfulness. the result is an immersive visual language that captivates Liikuntaretriitti's target audience, inviting them to embark on a transformative journey.
image bank: to ensure visual consistency across all touchpoints, we compiled a carefully curated image bank that perfectly encapsulates the spirit of Liikuntaretriitti. these captivating visuals not only reinforce the brand's core values but also resonate with their dream clients, inspiring them to explore the transformative retreat experiences.
an example of the brand asset image bank created for Liikuntaretriitti
“The outcome was eye-opening, beautiful, modern and fresh <3 Minna and Hansu fully dove deep into the brand and were genuinely interested in our concept! Good and easy communication, things were progressed as discussed. Learned a lot (about social media), and slowly getting the hang of it! I’ve learned new tricks when creating stories, and I’ve noticed it gets easier - using lots of stickers now too (link, polls etc.).”
Salla, Liikutaretriitti
slogan: a brand's essence is often distilled into a powerful slogan, and for Liikuntaretriitti, we crafted a simple and memorable tagline: liikettä ja rauhaa keholle. blending their core values of mind-body harmony with an element of aspiration, we created a slogan that captures the essence of their retreat experiences = the well desired outcome.
tone of voice & key messages: an integral part of Liikuntaretriitti's rebranding was establishing a unique and consistent tone of voice. we crafted key messages that strike a chord with their target audience, embodying a friendly yet professional approach. the devised tone of voice creates a personal connection, ensuring Liikuntaretriitti's message resonates.
light social media plan & templates: recognizing the immense value of a comprehensive digital presence, we went beyond the rebranding and also provided Liikuntaretriitti with a light social media plan. our team developed engaging templates that visually align with the brand's new identity, empowering Liikuntaretriitti to share their vision and offerings on their social media channel effortlessly.
an example of the brand asset image bank created for Liikuntaretriitti
we take immense pride in the partnership with Liikuntaretriitti. we believe that our rebranding efforts will propel their brand to new heights, captivating their dream clients and positioning Liikuntaretriitti as a leading authority in retreat experiences.
we wish Liikuntaretriitti continued success on their journey to inspire and transform lives. 🤍
