They call her LUVBY lady — we were able to get a glimpse of the social media sensation brand, that’s currently on everyones lips…
what’s the difference of your past version compared to the version you are today?
“i’m much more courageous nowadays! and i’ve also realised that literally, nobody cares! i mean for example if i screw up, nobody’s gonna see it as a big deal, except me. i’ve learned that the very finnish way of thinking “they can, but i can’t” — it’s simply not true. you can.”
what was your breakthrough moment?
“my breakthrough moment was when i got fired from my job — i was at a low point, cried for months and had no confidence in me. but then i started visioning and developing my brand LUVBY, piece by piece. that actually came together really quickly! after i found the things I’m good at, I started healing and realised that my vision, what I am capable of doing, my accomplishments — they truly matter!”