They call her LUVBY lady — we were able to get a glimpse of the social media sensation brand, that’s currently on everyones lips…

what’s the difference of your past version compared to the version you are today?

“i’m much more courageous nowadays! and i’ve also realised that literally, nobody cares! i mean for example if i screw up, nobody’s gonna see it as a big deal, except me. i’ve learned that the very finnish way of thinking “they can, but i can’t” — it’s simply not true. you can.”

what was your breakthrough moment?

“my breakthrough moment was when i got fired from my job — i was at a low point, cried for months and had no confidence in me. but then i started visioning and developing my brand LUVBY, piece by piece. that actually came together really quickly! after i found the things I’m good at, I started healing and realised that my vision, what I am capable of doing, my accomplishments — they truly matter!”

what would be your best advice for other entrepreneurs?

“my advice for entrepreneurs is, to listen to your own voice. as many people as there are in the world, there are opinions. for example, there are opinions on when you should work, you should know how to take some free time, you can’t do this and that because nobody else is doing it that way… learn to block the noise, and truly trust your vision. because that is your super power. (cliche but true.) on social media all of us entrepreneurs keep a facade of things being great all the time in our business, but that’s not always the case.”