the true story, but contains parts from several business owners

Starting situation: a professional and passionate entrepreneur who does business from the heart. Accustomed to doing everything alone and is constantly training more to maintain her professionalism. Created several products to meet the needs of different customers, because she wants to serve as many as possible - it's a matter of the heart to be helpful. However, it seems that the potential customers can't quite find their way there, and sales feel next to zero. No matter what you do, there’s no success in sight.

"it's really hard to see what should be done when you're stuck with your routines", "What would you do? How should this be marketed"

Emotions: frustration, inadequacy, despair, failure, hope, will,

Perspective from sparrers eyes:

We have started building products and services for others, we are swayed by every wish and modify what we do accordingly. Your core and excellence - what makes you and your service special has been forgotten along the way. Doing things feels heavy and the inspiration has also easily disappeared from it, because you have been driven to realize something for someone, and not what you truly want and know how to do. Due to the lack of these, the customer no longer really knows what to buy, because there are so many products... in addition, it is difficult for the entrepreneur to tell - sell & market her products, because she is constantly trying to be something for someone else vs. a product of her own passion.

The end result: "I found the joy and the clarity for the business - finally doing my own thing again. The products have been simplified to match what you really want to do and for whom? You can even develop your business little by little, because you have more time when you don't have to offer something to everyone. Communication has become easier and customers can also find the message more easily. “Can this be possible? There's a feeling that this is really my company where I work?"

Emotions: relief, joy, inspiration, pride, faith, clarity, confidence

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