winning in social media marketing requires a strategic and well-executed plan. let’s face it: as a small business owner oftentimes social media feels like a burden. it’s all fun and games, when you get to be in the receiving end. you see upcoming trends with funny audios you save with a thought “this would look and sound good on my business page too” - but do you actually ever go back and recreate it? if you’re anything like most, probably not. you have clients, potential clients, admin work, team… whatever it is, social media seems to be the one to be pushed aside.

1) audience targeting and segmentation: identify and target specific groups of consumers based on demographics, interests, and behaviors.

2) content creation and curation: develop and share engaging and relevant content that resonates with your target audience.

3) influencer marketing: partner with social media influencers to reach a wider audience and increase brand awareness.

4) video content: video content is becoming increasingly popular, and is a great way to engage with your audience and drive conversions.

5) interactive content: use polls, quizzes, and live streams to engage with your audience and encourage them to interact with your brand.

6) user-generated content: encourage your customers to share their experiences with your brand on social media.

7) real-time marketing: respond to current events and trends in real-time to stay relevant and top-of-mind.

8) artificial intelligence and chatbots: use ai-powered tools like chatbots to automate customer service and improve engagement.

9) measurement and analytics: use metrics and analytics to track the performance of your social media marketing campaigns and make data-driven decisions.

10) integrated marketing: integrate your social media marketing with other channels such as email, mobile, and offline marketing for a more holistic approach.

it's good to be aware of all of them, but take the pressure off and keep your main focus in few at the time. choose the ones that need the most work in your business, and start small.

what are you currently focusing in your social media marketing?